Blog
Growth Strategy
*This article was originally published in Fortune magazineWritten by Elaine PofeldtPublished on October 31, 2013 @ 10:50 AM EDT Not all small-business owners intend to stay small forever, but few take the time to map out a strategy for their growth. A recent survey by...
Free Exposure for Home Remodeling Related Businesses
ATTN: Builders, Contractors, Home Re modelers, Realtors Want to Get Some Free Exposure for Your Home Remodeling Related Business? We are creating content for a PA/NJ public adjusting firm and would love to feature tips from a variety of business owners in the home...
Outsourcing Marketing vs Hiring a Marketing Team
Sigh! It can be incredibly frustrating to feel like the vision you have for your business is moving excruciatingly slow. You have zillions of brilliant marketing strategies. The problem is there is never enough time in your day to execute or manage it all, especially...
Print Advertising Tips for Local Businesses
9 Reasons Why Your Print Ads Aren’t Generating More Leads and How to Fix It If you want to attract more customers to your local business, having print advertising tips should be a foundational part of your marketing mix. Print Advertising serves to increase awareness,...
5 Ways to Build Your Digital Presence During Covid-19
It’s a scary time for everyone during Covid-19. We all know this pandemic has forced a lot of business owners to go out of business. 😢😧 If you are blessed to be among the lucky group who are NOT facing going out of business here’s a short video that shares 5 free...
Don’t Let FEAR Keep Your Business Stuck in a Fog
Don't let FEAR keep your business stuck in a FOG .... As a special public service in response to #Covid-19 I'm offering a FREE 6-week digital marketing coaching clinic series on Tuesdays 12-1pm EST March 24-April 28th on Zoom. This is exclusively for small business...
LinkedIn Marketing Tips – Is Your LinkedIn Photo Costing You Clients?
LinkedIn Marketing Tips If you want to attract a steady flow of new clients to your business or you're putting yourself out there for a better career opportunity, you need to be leveraging LinkedIn for business. While it is easy to learn how to attract new clients on...
11 Great Tips to Generate Leads on LinkedIn for 2020
When I launched my first three businesses I did so with a sizable budget to fund my startup costs. But, when I started my consulting business back in 2007 I found myself in a very different situation. For the first time in my life I had no income coming in. My husband...
5 Networking Tips to Generate Leads
Save Time with the Networking Tips to Generate Leads! Networking is one of the most important marketing avenues a small business owner can take to generate leads. According to a 2013 survey conducted by Consulting Success, 36 percent of consultants spend more time on...
How to Get Your Business to Run Without You
Take it from the CEO of Jetsmarter (a.k.a the Uber of Private Jets), Sergey Petrossov: reducing time and effort wasted on inefficiency can revolutionize your whole business. He upped his company’s annual business by over seven times, simply by spotting an...
How Outsourcing Can Help Small Businesses Keep Up
Did you know that nearly 60% of companies are outsourcing tasks to cut costs? Many small companies are falling behind. They don't have the ability to afford in-house specialists to keep up. This is due to fast pace technology making business more competitive....
5 Great Tips for Marketing Your Small Business
When it comes to marketing your small business, where every dollar counts, it can feel a bit like throwing your money into a giant black hole, never to be seen again. However, it doesn’t have to be. Small business owners today have never had greater access to...
6 Essential Tools for Scaling Your Business
The proven process of scaling a business is a slow and winding one, and is more involved than basic growth. As a small business owner, it can be difficult to remember that every Fortune 1000 company started just as you are. And while it may be tempting to seek out...
You Don’t Need to Build Your Business Alone
Running your own business is hard. Running your business all alone is even harder. 😩 There’s so much advice out there it’s hard to know what to do and what to focus on first. You’re worried about following the wrong advice, or just as bad …. The right advice at the...
Website Traffic Secrets Introducing the Stack
As you know, one of my goals with this blog is to help you find new, better and more efficient ways to increase website traffic, build your email list and improve conversions and sales of your products and services That’s why I’m always on the lookout for great new...
Understanding the Most Important Ranking Factors – on-page SEO
SEO can seem like a minefield. Part of the problem is that there is a lag between the time that you implement changes and the time that you see the results of those changes. You could do everything right today, and still not see positive results for two to three...
Best Affordable Video Gear Guide to Market Your Business
The Best and Affordable Video Gear Guide isn't that difficult to find. Below are the helpful list to help you get started to market your business. Record with Your iPhone - Bare Bones Starter Gear: iPhone 7 Plus You don't need to wait until you're ready to buy...
3 Ways to Ensure Your Remote Workers are Successful
Running or maintaining a business that supports remote workers comes with its own set of benefits and challenges. But creating a collaborative environment that fosters relationships and good workflow, even if it’s digital, can be complex. However, with the growing...
Need More Traffic to Your Website?
Introducing the Traffic Secrets Super Stack As you know, one of my goals with this blog is to help you find new, better and more efficient ways to increase traffic, build your email list and improve conversions and sales of your products and services. That’s why I’m...
6 Ways to Build a More Successful Brand Website
Build a More Successful Brand Website The Internet is a pretty crowded place. Getting noticed among all the other websites vying for your customers’ attention may not seem easy. That said, it can be easier than you assume. You simply need to apply the right tactics....
Growth Strategy
*This article was originally published in Fortune magazineWritten by Elaine PofeldtPublished on October 31, 2013 @ 10:50 AM EDT Not all small-business owners intend to stay small forever, but few take the time to map out a strategy for their growth. A recent survey by...
Free Exposure for Home Remodeling Related Businesses
ATTN: Builders, Contractors, Home Re modelers, Realtors Want to Get Some Free Exposure for Your Home Remodeling Related Business? We are creating content for a PA/NJ public adjusting firm and would love to feature tips from a variety of business owners in the home...
Outsourcing Marketing vs Hiring a Marketing Team
Sigh! It can be incredibly frustrating to feel like the vision you have for your business is moving excruciatingly slow. You have zillions of brilliant marketing strategies. The problem is there is never enough time in your day to execute or manage it all, especially...
Print Advertising Tips for Local Businesses
9 Reasons Why Your Print Ads Aren’t Generating More Leads and How to Fix It If you want to attract more customers to your local business, having print advertising tips should be a foundational part of your marketing mix. Print Advertising serves to increase awareness,...
5 Ways to Build Your Digital Presence During Covid-19
It’s a scary time for everyone during Covid-19. We all know this pandemic has forced a lot of business owners to go out of business. 😢😧 If you are blessed to be among the lucky group who are NOT facing going out of business here’s a short video that shares 5 free...
Don’t Let FEAR Keep Your Business Stuck in a Fog
Don't let FEAR keep your business stuck in a FOG .... As a special public service in response to #Covid-19 I'm offering a FREE 6-week digital marketing coaching clinic series on Tuesdays 12-1pm EST March 24-April 28th on Zoom. This is exclusively for small business...
LinkedIn Marketing Tips – Is Your LinkedIn Photo Costing You Clients?
LinkedIn Marketing Tips If you want to attract a steady flow of new clients to your business or you're putting yourself out there for a better career opportunity, you need to be leveraging LinkedIn for business. While it is easy to learn how to attract new clients on...
11 Great Tips to Generate Leads on LinkedIn for 2020
When I launched my first three businesses I did so with a sizable budget to fund my startup costs. But, when I started my consulting business back in 2007 I found myself in a very different situation. For the first time in my life I had no income coming in. My husband...
5 Networking Tips to Generate Leads
Save Time with the Networking Tips to Generate Leads! Networking is one of the most important marketing avenues a small business owner can take to generate leads. According to a 2013 survey conducted by Consulting Success, 36 percent of consultants spend more time on...
How to Get Your Business to Run Without You
Take it from the CEO of Jetsmarter (a.k.a the Uber of Private Jets), Sergey Petrossov: reducing time and effort wasted on inefficiency can revolutionize your whole business. He upped his company’s annual business by over seven times, simply by spotting an...
How Outsourcing Can Help Small Businesses Keep Up
Did you know that nearly 60% of companies are outsourcing tasks to cut costs? Many small companies are falling behind. They don't have the ability to afford in-house specialists to keep up. This is due to fast pace technology making business more competitive....
5 Great Tips for Marketing Your Small Business
When it comes to marketing your small business, where every dollar counts, it can feel a bit like throwing your money into a giant black hole, never to be seen again. However, it doesn’t have to be. Small business owners today have never had greater access to...
6 Essential Tools for Scaling Your Business
The proven process of scaling a business is a slow and winding one, and is more involved than basic growth. As a small business owner, it can be difficult to remember that every Fortune 1000 company started just as you are. And while it may be tempting to seek out...
You Don’t Need to Build Your Business Alone
Running your own business is hard. Running your business all alone is even harder. 😩 There’s so much advice out there it’s hard to know what to do and what to focus on first. You’re worried about following the wrong advice, or just as bad …. The right advice at the...
Website Traffic Secrets Introducing the Stack
As you know, one of my goals with this blog is to help you find new, better and more efficient ways to increase website traffic, build your email list and improve conversions and sales of your products and services That’s why I’m always on the lookout for great new...
Understanding the Most Important Ranking Factors – on-page SEO
SEO can seem like a minefield. Part of the problem is that there is a lag between the time that you implement changes and the time that you see the results of those changes. You could do everything right today, and still not see positive results for two to three...
Best Affordable Video Gear Guide to Market Your Business
The Best and Affordable Video Gear Guide isn't that difficult to find. Below are the helpful list to help you get started to market your business. Record with Your iPhone - Bare Bones Starter Gear: iPhone 7 Plus You don't need to wait until you're ready to buy...
3 Ways to Ensure Your Remote Workers are Successful
Running or maintaining a business that supports remote workers comes with its own set of benefits and challenges. But creating a collaborative environment that fosters relationships and good workflow, even if it’s digital, can be complex. However, with the growing...
Need More Traffic to Your Website?
Introducing the Traffic Secrets Super Stack As you know, one of my goals with this blog is to help you find new, better and more efficient ways to increase traffic, build your email list and improve conversions and sales of your products and services. That’s why I’m...
6 Ways to Build a More Successful Brand Website
Build a More Successful Brand Website The Internet is a pretty crowded place. Getting noticed among all the other websites vying for your customers’ attention may not seem easy. That said, it can be easier than you assume. You simply need to apply the right tactics....