by Managing Editor Yoon Cannon | Attract More Customers, Business Growth Tips Blog, General, Lead generation
Copywriting Secrets to Generating More Leads for Your Business
Copywriting is a key player in any business’s lead generation process. Every campaign email, advertisement, blog, or landing page you write must be engaging and impactful enough to convert your visitors into leads, and those leads into sales.
The trick to achieving this lead conversion is to create content that captivates your visitors. You need to get them interested in your products and services, keeping their interest long enough to convince them to invest in what you offer.
Here are 6 essential tips to create copywriting that generates more leads for your business and boosts your bottom lines as a result.
1. Bear Your Customers in Mind
Your copywriting should always focus on the needs, interests, and demands of your target audience. If your headings, topics, and calls to action aren’t converting visitors into leads, it may be time to consider updating your content strategies. If your content grabs the attention of your visitors, this will reflect in your improved conversion rates.
One effective way to ensure that your copywriting strategies are to take the reviews and opinions of past customers into consideration. Read up on past testimonials, reviews, and customer communications to find out the most notable benefits of your products and services from their points of view. You can incorporate these strengths and benefits into the future copy to ensure that you’re highlighting your business’s offerings in a positive and compelling way.
The copy on your sales pages should showcase customers’ positive reviews and experiences with your products in a way that tells your leads exactly what they can expect when they invest in them. Your sales copy or content copy can also touch on how you have addressed past product concerns or updated your offerings to meet the changing needs of your target market, showing that you’re attentive to your customers’ preferences and open to their suggestions.
For example, instead of headlining your landing page with a simple headline such as
● ‘Freelance Job Finding Tool,’ you could use the headline
● ‘Instantly Find Great-Paying Freelance Jobs Online with Us.’
The latter benefit-based headline immediately tells visitors they can expect excellent service from your business and that they can benefit directly from buying your offerings.
Creating captivating written content that increases your lead generation rates will also require an in-depth knowledge of your core audience. You need to know your target market in and out if you want to be able to use the right persuasive language to convert them into customers.
You can write your content using certain personas to help you engage with your audience more effectively. This approach allows you to address specific age groups, demographics, interest groups, and pressure points with content that’s relevant and approachable to them.
Approachability is key when it comes to lead generation, and by writing using a persona, you can make your brand’s identity seem more relatable to potential customers while offering them persuasive media that truly resonates with them.
2. Focus on Calls to Action
Calls to action (CTA) are an obviously crucial element in any business’s written copy. However, what many companies don’t realize is that their copywriting strategy should have its basis on a single, focused CTA rather than multiple, general directions.
You can use focused, imperative language to instruct potential customers on which steps they should take next. CTAs like:
● ‘call us now,’
● ‘book your spot now,’ or
● ‘sign up for a free trial today’
are all effective, as long as a single, clear action gets priority in your text. Terms like ‘inquire’ and ‘contact us’ may suit B2B businesses more, while B2C companies can use CTAs such as ‘buy today.’
Don’t suggest further reading, flood your readers with pop-up ads, or bombard them with unnecessary actions.
Use your sales and service web page copy to tell them the benefits of your product or service and instruct them to take direct action to reduce the incidence of choice paralysis. This is one trait of being a good copywriter.
In contrast, your blogs must offer useful and actionable information that adds additional value to the products and services your brand already offers, like how-tos, guides, and relevant news.
3. Work on Your Customers’ Emotions
Copywriting is as much an art as it is a science. Using emotive language can go a long way in pointing out the benefits of your products and engaging your audience.
Headlines like ‘Take the Stress Out of Supply Chain Management’ allow your content to resonate with your readers’ potential stress points and give the impression that your brand empathizes with them. It’s crucial to word your copy in a way that highlights the fact that your readers’ lives will be easier if they invest in your products and services.
4. Be Generous with Your Visitors
You could offer your website visitors a free eBook, guide, or digital download in exchange for their email addresses or contact details. Free gifts like these act as a lead magnet to convert visitors into leads, and they also enhance your brand’s reputation, which could generate even more valuable leads in the future.
5. Focus on Readability
Today’s online audience has a short attention span, and you need to capture it quickly lest you lose it forever. You can make your content more readable by using brief sentences and paragraphs, easily legible fonts, and bullet points to help get your information across quickly and concisely.
Tools like the Flesch reading ease test can help ensure that your content is as readable as possible. This tool measures readability and grade level, helping you find out whether your content will reach the intended audience.
The trick to making your content readable and engaging for your readers is to model each page of written content after a step-by-step process. Use a combination of headings, brief paragraphs, infographics, block quotes, and lists of imagery to keep them immersed throughout. This will also keep your content skimmable.
Using descriptive headings will allow your audience to find the areas of your content that they’re
most interested in.
6. Create and Stick To Strategy
Your copywriting strategy should always focus on creating a copy that generates leads and converts them into paying customers. Once you’ve gained a keen understanding of your audience, use specific strategies to stand out and highlight the benefits of your offerings in a relatable way.
Copywriting Tips for Writing Emails That People Open
Use these 8 elements of high-opening email subject lines to craft emails that people are more likely to open.
#1. Self-interest
Using terms like ‘you’ and ‘your’ allows you to address your readers directly and to engage them with communication that speaks to their own interests.
Examples include:
○ ‘Simplify Your Life with These 3 Time Management Apps’ or
○ ‘Pressed for Time? How [your tool] Can Help You Streamline Your Work Schedule
Today’.
#2. Curiosity
Email subject lines that get people curious about what the mail contains are a great way to ensure that your emails actually get read. You can draw your readers in by
adding intriguing headlines like:
○ ‘Open for a Surprise’ or
○ ‘You Won’t Believe Our Festive Deals This December’.
Give your readers just enough information to arouse their interest and then leave the real explanations for the body of your mail.
#3. Offer
Nothing catches someone’s attention quite like a great deal or a special offer. Your email subject lines for offer-related emails need to be short, concise, and catchy in order to
distinguish them from the many other emails your target audience receives daily.
Headlines to use include:
● ‘Spring Sale—Offers Just for You’
● ‘Get 15% Off on All Purchases Today’ or
● ‘Sale Alert! Up to 40% Off Your Favorite Beauty Products’.
#4. Urgency
Conveying a sense of urgency in your email subject lines will compel your readers to click immediately. It’s essential to persuade your readers to read your promotional emails
the second they receive them, as most people don’t go back to review past emails. Examples of urgency include:
● ‘24 Hours Left on Our Special Offer—Don’t Miss Out!’ and
● ‘Only One Week Left to Take Advantage of Our Free Webinar Program’.
#5. Humanity
The personable language will prevent you from sounding robotic in your sales emails and allow your readers to better relate to your brand’s identity. Terms like:
● ‘oops’, ‘our bad’, and
● ‘woohoo’ can add a human touch to your email correspondence.
#6. News
Most people will appreciate updates on your business. You can use subject headlines like:
● ‘We’re Open Late This December! Our New Holiday Shopping Hours’ or
● ‘We’re Going Online—Here’s What You Need to Know About Our New Online Store’ to share important news about your enterprise.
#7. Social proof
People are more likely to trust a brand that others have rated positively before them. You can make your emails more persuasive by adding subject headlines like:
● ‘It’s Overwhelming How Much Love We’re Receiving!’ or
● ‘Here’s What Chicago’s Best CFOs Have Had to Say About Our Products’.
Remember to include photos and designations of the people giving the testimonials in your emails, as this adds credibility to the message you’re sending your target audience.
Tips for Writing Attention-Grabbing Headlines for Blog Articles
Your blogs’ headlines have the power to captivate your readers—or drive them away. Catchy headlines are especially important if your goal is to gain more leads.
Attention-grabbing headlines will motivate your audience to click on and read your blog posts. They may even convert potential customers into active ones, which is crucial to your business’s success. Readers who are bored by your headlines will likely go elsewhere, and it may take more effort to recapture their attention in the few.
Here are our top tips for writing attention-grabbing blog article headlines every time.
1. How-to headlines
‘How to Write Attention-Grabbing Headlines for Your Blog Articles’ is a good quality headline for a blog article. It addresses your readers directly and focuses on people’s
need to gain valuable new skills.
Computers, mobile devices, and the internet have made it easy for people to find answers or information. All you need to do is determine what problem your product addresses, and what the solution is. Once you have this information, point your readers in the right direction with how-to guides designed specifically to answer their most pressing questions.
2. List headlines
List articles are popular because psychologically speaking, humans crave certainty and predictability. A blog headline like ‘10 Ways to Earn Money Online While Traveling’ tells your readers precisely what they’re in for—that there are 10 different ways to earn money online while they travel. They can also decide if they have the time to read all ten listed methods.
3. Curiosity
This is another psychological copywriting tactic that plays on people’s natural curiosity. Your readers want to learn, and they want to know what their peers know too. Questions
are an effective form of writing a copy for headlines as they prompt readers to think about the answers to the questions. For example, a headline reading ‘Are You Really Ready for Marriage?’ would get plenty of attention from single people, people in relationships, and even those who are engaged who want to make sure that they’re ready to take the plunge.
4. Threat and warning headlines
When it comes to writing topics to attract more audience, these headlines are extremely compelling to readers, most of whom want to avoid problems before they occur.
Headlines like:
● ‘Do You Recognize the Warning Signs of Early Dementia?’ or
● ‘Here’s Why Social Media Addiction is the Next Great Health Crisis’
promises essential tips to help your readers avoid these issues before it’s too late.
Headline Template Hacks
Last but not least, these headline templates are all based on highly effective content writing strategies like the ones listed above. Use them in your next blog posts to captivate your readers and improve your blog engagement rates:
● What [#] Studies Have to Say About [Subject]
● [#] [Noun] That Are Proven To [Desirable Outcome]
● [#] Ways To Be [Adjective] When You Don’t [Verb] [Adjective]
● How To [Verb] An [Audience] With The Best [Subject] Tips (+[#])Free [Resources])
● [#] Data-Driven [Noun] From [#] Of The Most Popular [Noun]
● [#]+ Easy Ways To [Verb A [Noun] That Will Skyrocket By [#]% In 1 Year
● How To Use [Noun] To Increase Your [Desirable Outcome]
● The [#]-Minute, [#]-Step Solution For The Best [Noun]
● How To Rock A [Noun] That Will Save You Tons Of Time/Money
● How To [Verb] Your [Noun] For Massive Growth
● To The [Role] Who Will Settle For Nothing Less Than [World-Class Outcome]
● Break All The Rules And [World-Class Outcome]
● How Your [Service Provider] Is Ripping You Off And What To Do About It Right Now
● I Found A [Adjective] Way To [Get Incredible Outcome]
● See Why We Have An [Adverb] [Adjective] [Social Problem] In Just [Short Time]
● [Influencer Or Celebrity] [Emotional Reaction] [To Thing That Basically The Whole World Already Understood]
● Is This The World’s First [Good, Bad, Or Desirable Thing]?
● How To Survive Your First [Good, Bad, or Desirable Thing]
● Who Doesn’t Like [Somewhat Accepted Taboo]? [Unexpected Answer With Tease About Why]
● I Spent [Time] [Working Toward Goal]. I Just [Quitting Statement]. Here’s Why.
● I Don’t Regret __________. But Here’s What I’d Do Differently
● Would You Do [Unimaginable Thing]? I Just Did.
● Who Else Wants __________?
● The Secret Of __________
● Here Is A Method That Is Helping __________ To __________
● Little Known Ways To __________
● Get Rid Of [Problem] Once And For All
● Here’s A Quick Way To [Solve A Problem]
● Now You Can Have [Something Desirable] [Great Circumstance]
● [Do Something] Like [World-Class Example]
● Have A [Or] Build A __________ You Can Be Proud Of
● What Everybody Ought To Know About __________
● How To __________ Every Day
● How To __________ As a [Role]
● Give Me 30 Minutes And I’ll Give You [Desirable Outcome]
● Try These 5 [Tactics] For A Week, And Be Twice As [Productive].
by Yoon Cannon | Yoon In The Press
*This article was originally published in Lowe’s for Pros
A brand is a major differentiator among small business owners in the same industry—it’s a way consumers and even competitors identify a business. But creating a solid brand strategy is no easy feat. In part one of a three part series, learn how you can brand your business for success.
For many small business owners in the building industry, pondering the launch of a brand can seem like an abstract concept—like examining a piece of modern art for the first time and having no clue as to what it’s supposed to be.
Maybe it’s puzzling because it’s supposed to look simple, but still convey the essence of your company. An effective brand represents a tidy mini-portrait of what you want your business to be. It should instantly convey a clear image that resonates with customers. It should even project an engaging personality that draws repeat business because of positive, associated experiences with you and your crews. In the end, your brand-launching strategy will impact everything from the way you train your employees to your marketing/advertising methods and the visual images that are stamped on your trucks.
Here are five simple steps small business owners in the construction industry should take when launching a brand:
1. Define who you are—and what you want your business to be. It’s not enough to identify yourself as a residential or commercial builder or re modeler, plumber, electrician, property manager or landscaper. Nor is it enough to say that you “specialize in remodeling upscale homes” in a particular region. Potential customers need to know what you can do for them—right now.
“You need to target a very specific type of customer—not just a market, but a market niche,” says Yoon Cannon, a Philadelphia-based business consultant. “You need to find the subsets within the subsets.”
So if you use your marketing materials to focus on that upscale, local market, push a message that highlights a winning niche. Maybe you’ll provide homeowners with gorgeous lawns and gardens—and chemical free. Or you provide counter tops that represent the latest and most elegant designs of any local kitchen-remodeling business. Or you’re the plumber who can install fixtures that will turn a drab bathroom into a luxury spa worthy of a five-star hotel. Whatever your niche is, run with it.
2. Learn everything you can about your competitors—then brand yourself as something else. You can’t launch a brand without researching first what your competitors are selling. Are they fixated on price? If so, you need to latch upon something other than price, like value or service. One way to get a sense of this is to go online and seek public forums where the levels of satisfaction and dissatisfaction with completed projects are discussed.
“Learn everything you can about other builders and associated industry support companies that serve your area,” Cannon says. “Know their philosophies, approach, strengths, weaknesses, brand positioning and marketing plans.” (Look for more about distinguishing your brand from competitors in next month’s Branding for Success Part 2: Differentiating Yourself.)
3. Create marketing/promotional materials to constantly reinforce your niche. Once you determine who you are, then you need to align this focused message in all of your marketing efforts, whether online, print, radio or television. Keep the message clean and streamlined. Also, come up with a logo that’s simple and memorable. If you need to hire a brand or marketing consultant to advise you on your logo or messaging, do it. Since this brand is intended to last forever, it should be a one-time fee.
“Ultimately, you need to nail down a message that explains in a few words why your business is the smartest solution,” says Cannon, whose business, Paramount Business Coach, provides service companies with branding, business management and sales training. Then make sure all company materials—from printed materials to the shirts your crews wear—convey these words and images. This extends to everything that’s associated with your business, even your email address. So rather than use generic free accounts provided by Internet companies, provide your employees with email addresses that use your company name as the domain.
4. Come up with a story. A business isn’t simply a collection of tools, trucks and buildings—there are people behind it. Perhaps there’s a compelling story about how your company came together. The easiest way to engage customers is to share that story, whether in your promotional materials or your Web site’s blog.
“Every business has a different story, a history and background,” says Caitlin Sharp, a consultant at Design Management Company, a business management firm with offices in Los Angeles, New York City and London that works with residential/commercial development companies, among other clients. “Use that to make your company stand apart from all the others. Bring that story into your message.”
5. Get employees’ buy-in. Your staff needs to get on board too, so train them on the proper way to convey your brand identity. After all, the way they approach customers, perform jobs and follow up all speak to your brand.
“Your brand identity needs to stay the same and be conveyed effectively, no matter what form you’re talking about,” Cannon says.
by Yoon Cannon | Yoon In The Press
*This article was originally published in AARP – Life ReImagined
Word of mouth is an unbeatable career and business builder. Here’s how to max it out.
As a business coach, Yoon Cannon relies on word of mouth referrals to grow her venture. But she faces a tricky challenge: The nature of her service makes it awkward for clients to tell their connections about her. “It’s an odd thing to say, `I think you should hire a business coach,’” she observes.
Cannon has found a way around that. To market her firm, Paramount Business Coach in Doylestown, Pennsylvania, she posts a blog that covers interesting topics, like inexpensive marketing techniques and the traits of successful entrepreneurs. When she adds a new post, she shares it on LinkedIn, making it easy for her followers to pass the links along without suggesting the recipient needs help. Similarly, she sends her contacts links to information on free webinars she holds, which they, in turn, can pass along to their network.
“Those are things that make it easy for people to refer me,” says Cannon. “They’re not referring me as, `Hire Yoon to be your personal business coach.’”
Whether you’re trying to stand out as a small business owner or in a traditional corporate career, enthusiastic professional referrals are an important way to get an edge. Doing so is a much better way to express ideas by word of mouth than in the cold formality of print. In a recent study by Manta, an online social network for business owners, more than half of recipients said that, compared to meeting people at events or participating in social networking sites, customer referrals provided the biggest boost for their business. At the same time, in corporate America, more companies are turning to their staff for referrals to prospective employees, instead of relying only on outside sources like ads on job boards.
But as Cannon’s experience shows, getting referrals doesn’t happen by accident. You’ve got to understand how to make it easy for people in your network to refer you. And your timing and approach need to take into account what’s at stake for those who might refer you.
“When you give a referral, you give a little bit of your reputation away,” says Ivan Misner, PhD, founder and chairman of the global business networking group BNI (Business Network International). “People give relationships to people they know and trust.” And she points to the downside when things don’t work out down the line. “They understand that giving a referral can hurt their relationship with the party they are giving the referral to.” Here are 5 strategies for making yourself more referable.
Nurture relationships with customers and colleagues. The people who report the most success from their networking efforts focus on building relationships first and on doing business second, according to research by BNI, which helps members build referral networks.
That doesn’t mean wining and dining everyone around you. It’s a matter of building trust—and that comes from giving every client your highest level of service, or, if you have a corporate job, making sure you meet and exceed the expectations of your boss and colleagues consistently. “Networking is more about farming than hunting,” says Ivan Misner, Ph.D, BNI’s founder and chairman. “It’s about cultivating relationships with other business professionals.”
See also: Over 50 & Unemployed: Finding Consulting Work
Those who are more “transactional” in their approach—trying to tap people they’ve just met for favors or new business–often find their approach less effective, according to BNI’s research. If you’ve ever had a great conversation with someone at a business conference and then gotten a phone call a couple of days later pressuring you to make a deal, you understand how off-putting it can be. That new acquaintance is suffering from what Misner calls the networking disconnect. “They try to sell before building a relationship,” he says.
Raise your profile. If you’ve just started a small business or recently made a career change, becoming visible and establishing credibility in your professional community are the first steps to getting referrals. “People have to know who you are and what you do—and know that you’re good at it,” Misner says. Contributing to industry publications or volunteering to serve on a committee or speak at a conference for your professional association are all good approaches. As well as promoting by word of mouth by putting signs and posters up.
This works for well-established pros, too. Cannon, who is in her forties, attends meetings of the local chapter of Le Tip International, a networking group where members make brief presentations about what they do. Instead of attempting to make deals with people she’s just met, she’s asked the group to consider her as a speaker or to pass along information about a seminar she is holding. “I’m giving them value as a thought leader in my area,” she says. In four or five years, the group has given her 32 referrals to people who eventually became clients.
by Yoon Cannon | Yoon In The Press
Created on June 26, 2013 Written by CNN Staff Writer Ask a Small Business Expert: Yoon Cannon
Yoon Cannon is an author, motivational business growth keynote speaker and highly sought after business coach. She delivers dynamic, high content, inspiring messages to audiences across the US and internationally. She has helped thousands of business owners and executives rapidly increase sales, productivity and profits. She has served audiences in: B2B, Direct Sales, Healthcare/Bio Tech, Family-Owned Businesses, Franchises, IT Companies, Law Firms, Small Business, Sales Teams and more.
Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She knows what it takes to attract a steady flow of new clients. Her first business was a marketing company which quickly grew into 6 new branch locations managing 30-80 sales reps on her team. Yoon’s depth of insights as a business growth expert will help your audiences improve results in accelerating their business growth.
1. What is your business background?
Over the past 20 years I have started 4 other successful companies and sold 3 of them.
2. What challenges did you have to overcome?
Many. I once put too much trust in one of my managers who ended up stealing my clients and starting her own business losing a value of a quarter million dollars in life cycle value.
3. What advice do you give to startups who are struggling?
a) Define your VALUE – Differentiate your product or service from the competition. Customers purchase
b) Troubleshoot the ISSUE – Identify where the gap is in your business.
c) Understand and define your TARGET MARKET – When I coach entrepreneurs with struggling businesses too often their target market is just not specific enough. Many businesses may have several different types of target market.
d) Put up the “bat signal” for HELP – An experienced business coach can serve as your guide and mentor to accelerate turning your business around.
4. How can an entrepreneur choose the right business coach?
A. Make sure the business coach has had experience starting and growing their own successful businesses and not just their current biz of business coaching. A business coach coming from a corporate background doesn’t understand what it’s like to be that entrepreneur who is wearing all the hats. Of course, don’t ever go with a coach who makes you feel “stupid” … there’s a lot if that out there
B. have the business coach present to you a process that makes sense to you that will take them from where you are to where you want to be.
5. How can readers connect with you?
Phone 215-292-4947
Email: YoonCannon@ParamountBusinessCoach.com
LinkedIn: www.Linkedin.com/in/yooncannon
by Yoon Cannon | Yoon In The Press
3 Main Reasons Why Small Firms Run Almost Entirely on Mobile Gadgets
Created on June 2014 Written by Chuck Green
Reprinted from The Wall Street Journal June 11, 2014
Yoon Cannon leans on her phone and tablet when she’s on the go. Can you run an entire business from the palm of your hand? Some entrepreneurs are giving it a shot using mobile gadgets
For these early adopters, mobile gadgets like smartphones and tablets don’t just help them do their work—they’re the backbone of the business. Entrepreneurs use them to do everything from ringing up sales to creating pitches and promotional videos to coordinating far-flung employees.
Of course, that kind of extensive setup won’t work for every small business. But looking at how these mobile pioneers do it can give any entrepreneur some ideas about ways they can bring mobile technology into their everyday operations.
Here’s a look at some types of early adopters and how they’re using mobile devices.
1. iPads in the Aisles
Montreal-based LXR & Co. sells vintage luxury products—like purses, bags, belts and wallets—from outlets in Beverly Hills, New York and, soon, Toronto. Staffers also go to clients’ homes or hotels to complete deals.
That need for mobility is why the company decided to run its operation with iPhones and iPads. Using a tablet loaded with a cloud-based point-of-sale system from LightSpeed Retail, a member of the sales staff can meet with a customer one on one and “swipe a transaction,” says Fred Mannella, founder and chief executive.
“When we go to clients’ hotel or home and process a $15,000 transaction, it goes fast,” he says. “These people don’t like to wait; when they want it, they want it right away.”
In stores, meanwhile, staffers can use mobile gadgets to complete sales wherever customers happen to be. Managers can also order items for customers that are in the warehouse but not in the store.
Moreover, Mr. Mannella can remotely track sales at his stores. “We get to know—at any given point in the day—when a transaction went through and the volume of sales. It’s made our life so much easier,” Mr. Mannella says.
2. Downtime? Not Anymore
Yoon Cannon, who runs Paramount Business Coach, in Doylestown, Pa., stores company records on her laptop and prefers to use it when she has a lot to type. But when she’s on the road—which is some 40% of the time—she relies on an iPhone and iPad.
“I’m in the car a lot for both work and family,” Ms. Cannon says. “I have voice-activated apps that read me info I need to review from websites. Voice-activated apps like Dragon Dictate or Siri will also convert my speaking voice to if I need to get out some urgent responses.”
The gadgets also help her manage her five to eight remote employees. A collection of apps like Podio let her organize their email correspondence, oversee projects and give them feedback.
Likewise, she can stay in touch with clients. For instance, she can use Skype to videoconference with them over her phone and let them see what’s on her screen so she can show them information quickly, among other things. She can also record and edit videos from her phone and put together presentations and proposals.
Still, the setup isn’t perfect. Once, an alert reminder went off while she was in the middle of a client call—and kept beeping every few seconds for the rest of the lengthy call. “The other person on the call can’t hear the beeps, but it was really distracting and I couldn’t deactivate” it, she says.
3. Content on the Run
For Holly Shore,mobile technology makes her business possible.
She writes the bulk of the content for Integrative Mom, her nutrition and lifestyle site for mothers, on her smartphone, as well as taking pictures and uploading them to the site.
“I always have my phone with me and am able to work in any bits of spare time I have throughout the day. I am a very busy home-schooling mom, and do not have the time to sit at a desktop computer for any length of time,” says Ms. Shore, of Austin, Texas. “If it weren’t for my smartphone, I’m not sure my website or blog would exist.”
Using her smartphone, “I can write whenever I’m inspired—which can include at the playground, at the grocery store, or while I’m waiting in my parked car for the napping baby in the back seat to wake up,” Ms. Shore explains.
Of course, “there have been times writing on a desktop or laptop would have been quicker, or maybe a photo could have been placed a little better,” Ms. Shore says. But “if I was confined to a desktop or even a laptop, I would be writing and posting a lot less often.”
