by Yoon Cannon | Success Mindset
Your Mission Critical Business Growth Plan
There are many roadblocks and obstacles that stand between you and success. Running a business isn’t easy, but one thing that is for certain is that defeating your demons and overcoming those gremlins that stand in your way can be the hardest part of growing a business.
As entrepreneurs we expect to write out our business growth plan to include things like our marketing strategy, our customer service strategy, our cash flow strategy and our organizational development strategy. These are all important pieces to have in our business growth plans. However, in 100% of all the strategic plans I review from small business owners to CEO’s of mid-size companies, there is a chapter missing that in my opinion, is mission critical to have in place. That is — how do you plan on winning the battle of your mind? (more…)
by Yoon Cannon | Marketing and Sales Blog Posts
Does your business feel like a roller coaster ride where sales are either at an exciting high or they’re at a panic level low? This pendulum is stressful on your cash flow. It’s also highly stressful on your mindset.
So, what can you do to build a customer pipeline so you can have a steady flow of new clients instead of living through spikes of feast or famine? Building a strong customer pipeline doesn’t have to be something all that complicated. It can be as simple as segmenting your interest groups from your customer groups. Then from there mapping out a sequence of offers to both groups that will entice them and invite them to move from no risk, to low risk offers.
Here are my 7 key stages to building a strong customer pipeline that you can implement right away into your business today: (more…)
by Yoon Cannon | Marketing and Sales Blog Posts, Success Mindset
Whether you are a small business owner generating a modest half a million dollars a year or the President of a $50 Million company or the CEO of a $500 Million company you probably at one time or another throughout the year have suffered from feeling inadequate.
No matter what level of success you have already accomplished your eye is always aimed at the next level of success you are striving to conquer. As Marshall Goldsmith’s popular book has so well articulated — What Got Your Here, Won’t Get You There. (more…)
by Yoon Cannon | Outsourcing and Hiring Tips Blog
Here’s an interesting question I received on Linkedin from Richard Sink who asked:
“What lessons can you share with us about strategies when trying to turn your ideas (be it for social good or professional gain) into a reality?”
Hi Richard,
Great question. I work with start up’s on launching new ideas as well as established companies on re-inventing themselves in the marketplace.
I’d like to offer you a great format I use with my clients through this process. It’s the 8 stages of a start up which should be followed in this order: (more…)
by Yoon Cannon | Time Management/Productivity
Running a small business is by no means an easy feat. I always say that people with white collar desk jobs in large corporations get it easy. Everything has been laid out for you; there are company manuals, standard operating procedures, a communication hierarchy and you can always ‘go to’ somebody to help you with work or resolve an issue.
Running your own business however is a very different ball game. You are overlooking all aspects of your little empire and sometimes even micromanaging it, there is payroll, business development, client servicing, checking on payments and liabilities, you are even looking around for any cracks in the paint or water seepage left unaddressed from the last rainy season. (more…)
