by Yoon Cannon | Success Mindset
Your Mission Critical Business Growth Plan
There are many roadblocks and obstacles that stand between you and success. Running a business isn’t easy, but one thing that is for certain is that defeating your demons and overcoming those gremlins that stand in your way can be the hardest part of growing a business.
As entrepreneurs we expect to write out our business growth plan to include things like our marketing strategy, our customer service strategy, our cash flow strategy and our organizational development strategy. These are all important pieces to have in our business growth plans. However, in 100% of all the strategic plans I review from small business owners to CEO’s of mid-size companies, there is a chapter missing that in my opinion, is mission critical to have in place. That is — how do you plan on winning the battle of your mind? (more…)
by Yoon Cannon | Marketing and Sales Blog Posts
Does your business feel like a roller coaster ride where sales are either at an exciting high or they’re at a panic level low? This pendulum is stressful on your cash flow. It’s also highly stressful on your mindset.
So, what can you do to build a customer pipeline so you can have a steady flow of new clients instead of living through spikes of feast or famine? Building a strong customer pipeline doesn’t have to be something all that complicated. It can be as simple as segmenting your interest groups from your customer groups. Then from there mapping out a sequence of offers to both groups that will entice them and invite them to move from no risk, to low risk offers.
Here are my 7 key stages to building a strong customer pipeline that you can implement right away into your business today: (more…)
by Yoon Cannon | Marketing and Sales Blog Posts, Success Mindset
Whether you are a small business owner generating a modest half a million dollars a year or the President of a $50 Million company or the CEO of a $500 Million company you probably at one time or another throughout the year have suffered from feeling inadequate.
No matter what level of success you have already accomplished your eye is always aimed at the next level of success you are striving to conquer. As Marshall Goldsmith’s popular book has so well articulated — What Got Your Here, Won’t Get You There. (more…)
by Yoon Cannon | Time Management/Productivity
Remember the time you decided to take a 15 minute coffee break from work and sat down reading a newspaper in the cafeteria? Later on you got up feeling very well informed about current affairs but realized an hour had passed and you had to rush back to your desk to complete the tasks on your to-do list. Or the time you decided to clean your drawers on a weekday to search for a piece of paper and ended up redecorating the entire room with your son?
While both these exercises may appear fruitful at first, in practical terms they are not. The mark of an intelligent and result oriented person is discipline, and not just getting things done – but getting the ‘right’ things done. You might actually be a victim of procrastination. (more…)
by Yoon Cannon | Outsourcing and Hiring Tips Blog
For most small business owners and entrepreneurs, sustaining business growth in today’s economy can feel like you’re treading water — which is unnecessarily exhausting when you’re doing those 52 weeks a year.
A well thought out marketing plan to attract new customers is important factor to generate business growth. But, all too often entrepreneurs and small business owners overlook two other strategic initiatives that can also impact your business growth in a powerful way. That would be increasing customer loyalty and motivating employee productivity.
We all know it’s much easier to focus on getting repeat business from customers who have already purchased from you than it is to woo and convert a brand new potential buyer to trying you out. Instead of constantly focusing on where I can find new customers, it’s so much more productive to ask the question, “Who are our best customers now? (You know the ones who already know, like, trust and LOVE us). And, how can we better serve their specific needs?” (more…)
